Samsung, Amazon To Support Improved HDR10+ Standard

Dynamic metadata eliminates this effect, and allows the TV to adjust the brightness level on a scene-by-scene or frame-by-frame basis, meaning content can be shown just as the director intended.

The HDR10 standard describes a specification with better contrast and brightness, as well as a wider gamut of color, for TVs.

The differences between HDR10 and HDR10+ are stark, says Samsung. He adds that the company is excited about the idea of working alongside world-class industry partners such as Amazon Video.

Under the agreement, the South Korean tech giant plans to provide quality video content through its TVs with Amazon Prime Video, which has clients in some 200 countries.

"Metadata analytics" sounds quite involved, but it's pretty simple to explain: the selling point is that HDR10 Plus has dynamic metadata.

HDR10 Plus is the next-generation standard of the technology developed by Samsung, which it opened for use by third parties in March. And with the introduction of HDR10+ we think it is safe to assume that Samsung will continue to resist Dolby Vision.

Samsung has also partnered with other industry leaders to deliver the best HDR10+ content viewing experience by establishing an HDR10+ ecosystem. Samsung also partnered with MulticoreWare to complete the integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC), which is available for free under an open source license, and is used by many popular commercial encoding system providers including Telestream, Haivision, and Rohde and Schwarz.

Amazon Video is the first streaming service provider to begin development of the standard for its audiences.

  • Patricia Jimenez