Amazon Fire TV Launches in India

Amazon has launched its Fire TV stick in India, making it the fifth country where the device becomes available after the U.S., U.K., Germany and Japan. They'll also have their Amazon account pre-registered on the device to make the set-up process run smoothly. Fire TV Stick is the powerful streaming media device that plugs into an HDTV and lets customers access thousands of movies, TV shows, apps and games. Even though Google Chromecast gives you most of it, Amazon Fire TV Stick has some exclusives you can not turn away from. Where the Chromecast gains a leg up over the Prime Video Stick is the fact that you can mirror your mobile (Android), laptop or desktop's screen on to the television, thereby allowing you to watch nearly anything on the big screen.

"We don't think it will have much of an impact on us as Netflix is largely complementary to pay TV packages", the report read. Notably, the fire TV stick also supports Hindi voice search, that could surely boost its adoption.

Additionally, Amazon is also providing a limited time offer for customers in India. It also comes with 8GB of internal storage and is equipped with Wi-Fi802.11ac MIMO for connectivity.

The HEVC codec used by the Fire TV Stick allows the device to play HEVC encoded videos, which are high quality, while being up to 50% smaller in size than non-HEVC videos of the same quality. The company has added Bluetooth v4.1, Voice Remote along with Remote App for Fire, Android and iOS, dual-band Wi-Fi 802.11a/b/g/n/ac as connectivity options. "Fire TV Stick also offers Data Monitoring and other features to help customers in India get the most from their data plan and stream more content using less bandwidth".

How do you consume content?

The Chromecast simply connects to the internet to stream the content that you want streamed.

If you are low on budget, Google Chromecast 2 will set you back for Rs3,399.

The Fire TV, on the other hand, offers an interface that you can navigate either with the bundled remote or via a smartphone app.

Nothing beats the convenience of physical buttons when it comes to pausing/playing content or skipping forward/backwards in a video.

  • Patricia Jimenez