Character appearances galore in new American Gods trailer

Yet, ambitious as it may be, Starz is set to convert the work into a new series that debuts on April 30.

The upcoming Starz series - which gave fans a sneak peek at the premiere episode during Austin's South by Southwest festival this past weekend - is based on Neil Gaiman's popular book of the same name, which described an epic clash between old gods and new ones in the modern day. Now that show was one insane gorefest, and the new teaser for American Gods looks just as violent. It's a blend of fantasy, mythology and Americana that focuses on the impending battle between the dying Old Gods and New Gods assembled by conman, Mr. Wednesday. He tags along as Wednesday's muscle, encountering other gods in dire straits like Anansi (Orlando Jones), Czernobog (Peter Stormare), and Easter (Kristin Chenoweth) during Wednesday's attempt to drum up an army. Left adrift by the recent, tragic death of his wife, and suddenly hired as Mr. Wednesday's bodyguard, Shadow finds himself in the center of a world that he struggles to understand. The series stars Ricky Whittle, Ian McShane, Emily Browning, Bruce Langley, Pablo Schreiber and Yetide Badaki.

American Gods is one of this year's most anticipated new TV shows, and from the looks of its latest trailer, we're in for a trippy good time.

"American Gods" is produced by FremantleMedia North America. Bryan Fuller ("Hannibal", "Pushing Daisies", "Heroes") and Michael Green ("The River", "Kings", "Heroes") are writers and showrunners.

Given that American Gods comes from Hannibal creator Bryan Fuller, some blood and violence is to be expected, but this feels like Fuller is taking advantage of a creative freedom not normally allowed by network television and its limits on violence, swearing, and nudity.

  • Ernesto Newman