Vimeo jumps on the 360 bandwagon with immersive uploads, related video school

Vimeo 360 video launches with a curated collection of 360 videos direct from its community of creators.

Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium.

The inclusion of this feature is noteworthy because more and more people are becoming fond of 360 videos. But their more accessible cousin 360 video could prove to have its tipping point sooner than VR. These settings will be available to all of Vimeo's creators, who will also gain access to a "360 Video School" to learn the ins and outs of shooting and editing on 360-degree cameras.

Users will be able to watch 360 content via Vimeo's mobile apps, along with VR headsets including Zeiss VR One, Samsung Gear VR and Google View, with Oculus Rift and HTC Vive compatibility to follow.

Vimeo, a leading digital video platform, launched a 360-degree video marketplace created to allow creators to learn new techniques, upload, share and sell videos and help users find content across multiple platforms, the company said in a press release.

It comes a little late, yes, but Vimeo finally enters the world of 360 degrees by opening its doors to this type of video within its platform.

The support for 360-degree videos is present in both the website and the Vimeo apps for iOS and Android ecosystems.

"Vimeo has always been committed to preserving and delivering the highest quality video and our move into 360 expands our premium video technology solution to 360 filmmakers", said Sara Poorsattar, Vimeo's Director of Video Product. "Their stories now benefit from our advanced video compression and player customization tools, along with streaming and offline viewing in up to 4K".

You can view 360º videos on desktop, mobile and VR platforms.

The service also supports 8K resolution-Facebook restricts 360-degree videos to a maximum length of 30 minutes and 5GB size, which rules out longer and higher resolution videos-and will allow people to download 360-degree videos for offline viewing.

  • Tracy Ferguson