Is Verizon's New Unlimited Plan Really The Best One Out There?

AT&T's plan costs $180 for four lines after a $40 credit.

Sprint's doubling down on unlimited data leaves AT&T the only carrier not offering an unlimited data plan to all its customers. The carrier, of course, offered unlimited data way back when, but largely moved away from the model and switched to data allotments in 2010. Not to be outdone by Verizon and T-Mobile announcing new items, Sprint is offering a limited time unlimited version of the plan it first announced in 2016.

Sprint on Thursday announced a new unlimited plan that includes HD-quality video streams and 10GB of mobile hotspot data.

The single-line price is higher than AT&T's competitors are charging, and the plan has some limits despite its name.

Previously, AT&T's plan, which includes unlimited data, talk and text for $100 a month for a single line, only applied to its DirecTV and U-Verse subscribers. Earlier this week, Verizon brought back unlimited data, clearly anxious about studies showing that T-Mobile was closing the gap in network coverage and speed (long used as Verizon's justification for higher prices). These new customers will get Apple's iPhone 7 for $0 for 18 months when trading in a qualify device, which includes a: Phone 6s, iPhone 6s Plus, Samsung GS7, GS7 edge, GS6, GS6 edge, Note 5, LG V20, G5, or Moto Droid 2.

On paper, Sprint's revamped Unlimited Freedom plan definitely is a good deal, but look more closely and you'll see some fine print that might make it a deal breaker.

"The result: "Glancing at the numbers on Verizon's site can lead one to think that its "$70" 8 GB plan costs less than the unlimited plan, when in reality that 8GB plan will run you $90. T-Mobile and Sprint's updated plans will be available on Friday.

We should point out that in order to secure the price of $22.50 per line, you will need to activate a total of four lines.

  • Todd Kelly