For Tim Cook, Augmented Reality as big as smartphone

In separate interviews, Apple CEO Tim Cook shared his views on the proliferation of fake news and the emergence of augmented reality. There has to be a massive campaign. "We have to think through every demographic", Cook said in a rare interview. That's what he told The Telegraph on Friday during a visit to London.

While 45% of U.S. adults polled said government, politicians and elected officials bear significant responsibility for preventing fake stories from garnering attention, 43% said the responsibility falls on the public and another 42% said it falls on social networking sites and search engines. We need a modern version of a public service announcement campaign.

"All of us technology companies need to create some tools that help diminish the volume of fake news". In recent weeks, the Trump administration has taken to specifically branding any embarrassing or critical yet factual-based reports as fake news, with the president himself describing all of CNN that way.

While Apple is typically very cautious when discussing upcoming products and technologies, the company's interest in augmented reality is hardly a well-kept secret.

Cook told the Daily Telegraph newspaper that falsehoods are being spread by people who want "to get the most clicks, not tell the most truth". He added that it was equally important that any move taken, should not step on the freedom of speech or of the press, but stressed that the reader should also be considered.

"Just as major tech companies have accepted they have a social responsibility to combat piracy online and the illegal sharing of content, they also need to help address the spreading of fake news on social media platforms". "Too many of us are just in the complain category right now and haven't figured out what to do", he said. But from the sound of things, Apple CEO Tim Cook is interested in redirecting people's attention back toward what it actually means.

"In some ways kids will be the easiest to educate".

The crackdown on fake news, according to Cook, will eliminate clickbait articles and help put the spotlight on providers of quality journalism, resulting in the rise of truthful and reliable new articles. We saw this with environmental issues: kids learning at school and coming home and saying why do you have this plastic bottle?

  • Tracy Ferguson